Mad About Specs Campaign 2


For the MAS second campaign shoot, we created a story that was slightly Artisan. Analogue Photography used to be mainstream but now considered a classic art form. We therefore suggested that a landscape photographer shooting film would make a interesting and usual subject for this campaign. The model needed to be quirky and believeable which made the whole campaign feel modern.

Our location team, initally scouted out the location of Gordale Scar in Yorkshire online and on client sign off we headed upto Yorkshire for a few days shooting all aspects of the location both in stills and motion.

The full video will be available shortly.

We delivered the following.

  • Concept creation & Mood, Styling
  • Location selection & Recce
  • Full production
  • Model selection
  • Photography
  • Motion
  • Post Production
See The Mad About Specs Video – The Photographer