MAS: Campaign 1 AW/2017

Lifestyle and Couture frames

Featured for the M.A.S. first campaign shoot were range of designer label frames from their overall collection. Their brief was to help showcase the products in a believable way without being too glossy and magazine styled.

The shoot incorporated a versatile message for a range of genres, shooting in five locations over a few days creating Photography & Motion. The requirement was to keep the look fresh and vibrant but authentic. Authencticiy was key to this first campaign for M.A.S.

We delivered the following.

  • Concept creation
  • Full production and model selection
  • Photography
  • Motion
  • Instagram profile
  • Instagram campaign across influencer network
  • Placed international editorial with social engagement campaign
  • Interactive video content
  • New website
  • Print & Brochure
See The Mad About Specs Video